With delicious recipes, high-quality ingredients and convenient meal solutions for every occasion, HelloFresh SE is on a mission to revolutionize the way people eat. To achieve this, data is used as a key strategic asset to maximize success. The data organization at HelloFresh, with 100 people spread across cross-functional domain teams of data engineers, analysts, scientists, and product managers, and another 50 people in central functions, plays a critical role in providing the business with reliable data to optimize marketing spend, improve the customer experience, optimize the supply chain, and reduce the overall cost structure.
The Challenge
To ensure a successful migration to a data mesh model, HelloFresh needed to invest in improving its data quality. Poor data quality can lead to inaccurate and incomplete decisions, wasted resources, and potential legal or financial consequences. The team needed to address this by introducing data product thinking across cross-functional domain teams and establishing an effective data governance function. The team realized that the only way to do this was with a self-service data quality platform. This self-service platform would need to integrate with their existing infrastructure and include built-in governance capabilities, such as interfaces for global policy monitoring and easy setup of data quality tests. This would enable both domain team autonomy and enterprise-wide alignment of data quality monitoring to improve feedback loops, innovate faster, and increase business confidence.
The Solution
After an extensive selection process, the data organization at HelloFresh selected Soda Cloud as its self-service platform for managing data quality and data governance. The team at HelloFresh wanted a tool that could be easily used by people with analytics or data science backgrounds - who have some SQL knowledge, but not much coding experience. The decision to partner with a vendor rather than build a tool from scratch came from the realization that creating a user interface, the automations, and the monitoring would require significant resources, justifying the investment in a third-party solution. For HelloFresh, Soda Cloud proved to be the ideal platform because of its self-service capabilities and built-in governance principles. Implementing this system would be easy because there was no new technology to learn; the team could just take it off the shelf and get started: the rough timeline for implementing Soda Cloud was only three fiscal quarters, from evaluating different vendors in Q1, to the beta rollout of Soda Cloud in Q2, to releasing the tool for use by cross-functional teams across HelloFresh in Q3.
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