Implementing Soda was a game-changer for us. It's not just about the technology; it's about how it reshaped our approach to data quality and product mindset.

As an organization reliant on billions of data points, we need to be able to empower users across our business to trust the data they are using. Soda has integrated seamlessly into our technology stack and given us the confidence to find, analyze, implement, and resolve data issues through a simple self-serve capability.

At the end of the day, we don’t want to be in there managing the checks, updating the checks, adding the checks. We just want to go and observe what’s happening, and that’s what Soda is enabling right now.

We wanted to provide high-quality datasets, delivered in near real-time, so that dashboards reflect live data as it comes in. And beyond just fixing technical issues, we wanted to transform the organization into a truly data-centric one — enabling decision-making rooted in accurate, timely data.

Investing in data quality is key for cross-functional teams to make accurate, complete decisions with fewer risks and greater returns, using initiatives such as product thinking, data governance, and self-service platforms.

"Since we brought in Soda, our data observability has really improved. We’re catching issues we never would’ve noticed before because the tool looks across so much more data than we could check manually. It’s made a big difference in making sure nothing slips by us."